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ASMR stands for autonomous sensory meridian response, which is a very scientific way of describing the feeling of pleasant, ticklish, shivers running up and down your body, usually the back of your neck and along your shoulders, in response to certain auditory, visual, or physical stimuli or “triggers.” The effect is commonly referred to as “tingles” by the ASMR community. You know the feeling you get when someone is scratching your back and hits the Exact Correct Spot and you get goosebumps on your arms? Well, ASMR is a similar, more prolonged feeling. It’s euphoric, relaxing and affects people sensitive to it in a bunch of different ways.